Booking Engine Guide
  • Mews Booking Engine Guide
  • Booking Engine Standalone
    • Getting started
    • Deeplinks
  • Booking Engine Widget
    • Getting started
    • Use cases
      • Prerequisites
      • Testing in the Demo environment
      • Using your own Date inputs
      • Multiple enterprises and pre-selected locations
      • Disabling widget caching
    • Advanced guide
    • Reference
    • Troubleshooting
  • Booking Engine API
    • Usage guidelines
      • Authentication
      • Requests
      • Responses
      • Environments
      • Images
      • Supported currency codes
      • Supported language codes
    • Use cases
      • Availability blocks
      • On session payments
      • Payment card authorization
      • Supporting payment cards
    • API Operations
      • Availability blocks
      • Configuration
      • Hotels
      • Payment cards
      • Reservations
      • Reservation groups
      • Services
      • Vouchers
    • Deprecations
  • Integrations
    • Google Tag Manager
    • Google Triggers Reference
    • Google Tag Manager Configuration
    • Google Analytics cross-domain tracking
  • FAQ
    • Ways to integrate
    • Migration off the mews.li domain
  • Changelog
    • Changelog 2024
    • Changelog 2023
    • Changelog 2022
    • Changelog 2021
    • Changelog 2020
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Integrations

PreviousDeprecationsNextGoogle Tag Manager

Last updated 10 months ago

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The Booking Engine Widget supports direct integration with and . The integration with Google Tag Manager is intended only to serve data to Google Analytics.

🚨 Disclaimer regarding Google Analytics data accuracy

We understand that some property owners have expressed concerns about discrepancies between the data they see in Google Analytics (GA) and the actual reality. It’s essential to be aware of the following factors:

Ad Blockers impact

  • Approximately 33% of internet users utilize ad blockers, which can block Google Analytics and Google Tag Manager (GTM) scripts. See for example this article for a reference: .

  • Consequently, the data received from these services may not be 100% accurate.

  • Metrics such as revenue and the number of bookings may appear lower than the actual figures, due to ad-blocking behavior.

Consent and tracking

  • If a guest declines cookies or tracking, their interactions won’t be tracked in Google Analytics.

Please remember to address these considerations when interpreting GA data and making business decisions.

Google Tag Manager
Google Analytics
https://backlinko.com/ad-blockers-users
Google Tag Manager
Google Triggers Reference
Google Tag Manager - Configuration
Google Analytics cross-domain tracking